What does it say about you, socially or in terms of how people view you, if you own a Tata Harrier Dark Edition?

Question

Tata Harrier Dark Edition with its premium positioning and an eye catching all black look, is quite the head turner on the road. Those feelings can also extend outward towards how an owner is viewed by friends, family and colleagues due to this unique aesthetic. In a society in which car choice is sometimes viewed as a matter of personal taste or even success, the Dark Edition may have some meaning. For some it will be a bold and stylish choice, for others they will wonder why you wouldn’t select a more established international marque. These perceptions can be based on vehicle road presence and its exclusion factor. Besides that, the Dark Edition is much more expensive than the standard Harrier, which may negatively influence how people determine the owner financially. Having this specific model of this car, there’s quite a few interesting things you can explore in how owning this car affects social interactions, conversations about car, your status perception among different social circles, etc.

Gaurav · Accepted Answer

With my Harrier Dark Edition, people at work have been taking more interest in my opinions, and whenever it’s related to cars, they are especially interested. Somehow, the car has made me an 'expert' amongst my colleagues.

Divya · Answer

I honestly couldn't give a damn about what other people think. Because I love how it looks and drives, I purchased the Dark Edition. If someone judges me on the car I choose that’s their problem.

Gaurav · Answer

In my social circle if I choose to buy an Indian brand Tata, then its a patriotic choice over foreign brands. Friends have told me that they admire my support of the domestic industry.

Kalika · Answer

I've had mixed reactions. Friends think it’s a cool, unique choice, and others ask why I didn’t go for a more established luxury brand for the same price.

Bhawesh · Answer

In my neighborhood, the Dark Edition definitely turns heads. It's nice to have had several conversations with neighbours who have been curious about it.

Priyanka · Answer

As a corporate employee, I think the Harrier Dark Edition has gotten the balance right. It's premium enough to park among the BMWs without being flashy or too ostentatious.

Agha · Answer

I've seen some dirty looks from die hard foreign car brand lovers. The Harrier is a solid vehicle, but there’s still this perception that Indian cars are not good and that’s frustrating.

Bhawesh · Answer

It's actually actually because of the exclusivity of the Dark Edition that I've networked in ways I wouldn't have expected. Other Harrier owners I’ve met at service centers and parking lots have been great professional connections.

Priyanka · Answer

It’s amusing because my kids think the car makes me look 'cooler.' They’ve made it a point of pride to be dropped off at school in the 'black beast,' as they call it.

Rishi · Answer

From my experience, the Dark Edition has sparked some good conversations at social events. Its features and performance are what people are curious about, and it often leads into interesting conversations beyond just cars.

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