The Triumph Scrambler 400X has been the only scrambler in the country for a while now, and the Royal Enfield Scrambler 650 has now joined the fray, but how will it fare in the Indian market?
In the growing scrambler segment of India, Royal Enfield Scrambler 650 and Triumph Scrambler 400X are coming up for head to head competition. Because of the historical relationship between the two brands and the fact that they are in similar market positions today, this comparison is particularly interesting. With its British heritage, proven scrambler design and premium brand image with higher price point, Triumph brings just that. But on the other side, Royal Enfield has been able to create a strong force in Indian market by offering affordable pricing and wide network. With the larger engine, the Scrambler 650 might have an edge on performance, but Triumph's refinement and brand value could well sway the buyer. This competition will involve factors like pricing, feature set, and after sales service. The way that each bike blends retro styling with modern tech could also be enough to prompt some buyers in this style conscious segment to take the plunge.
Triumph has that premium feel, but RE will crush it on price.
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