Should Mahindra work on the Thar's on road manners or focus on improving its off road capabilities?

But the Mahindra Thar has always had a reputation for being a beast on the off road, but has never really impressed on the road. The Thar's handling, ride comfort and noise levels on paved roads leave many users wanting more than what other SUVs in its price range offer. This has sparked a debate on whether Mahindra should try and improve the Thar’s on road manners to make it more acceptable to a wider audience. From the other side of the coin, hardcore off road enthusiasts argue that improving the Thar's on road performance might come at the cost of off road performance, which is the Thar's USP. However, they're worried that making the Thar too 'soft' for road use may end up diluting the character of the Thar and its appeal to its core fanbase. This is a microcosm of an industry wide trend of SUVs trying to balance off road capability with on road comfort. Typically the discussion covers the suspension tuning, tire options, aerodynamics, and interior noise insulation and the possible market implications of the focus shift of the Thar.