Possibly, a unique styling will help or hurt the resale value of the Curvv in the long run.

For many Indian car buyers, resale value is a huge factor, probably far more than the actual price tag is when they go to make a purchase. I’d much rather be looking at this bold, coupe like styling now, but how will it age? Others say its unique appearance should set it apart from the rest of the used car market several years down the line and fetch a premium. But the more darkly pragmatic among others fret about such a chic design going out of fashion quickly, unless more conservative styles return into fashion. Then there's the issue of how Tata will stand up when it comes to build quality, something that historically has been an issue with the brand. Will potential buyers of used cars see the Curvv as an optically unique and desirable option for them, or as an extrapolation of an impractical oddity? It is a fierce debate, both in the world of the car enthusiast, in the world of car buyers.