Maruti has not updated Eeco’s design significantly in over a decade, why?

Ashutosh on 30 December 2024 07:45
Ever since its introduction, the Maruti Eeco has remained largely the same boxy design but with minor updates over the years. Other cars in Maruti's lineup have seen major redesigns but the Eeco looks stuck in time. Unusual in the automotive world where regular facelifts and redesigns are the norm, this lack of major design changes is the first. Is Maruti deliberately keeping the Eeco’s design unchanged, and if so, why? So is the unchanged design part of the appeal or is it holding the vehicle back? Why has the basic design remained the same for so long if there are practical or economic reasons for doing so? What effect does this strategy have on the Eeco’s market position and consumer perception of it?
Vibhu on 12 November 2024 23:19
Why fix what ain't broke? The Eeco is a simple and functional design. I think it would basically just make it more expensive and without much added value. It's cheap and does the job, people buy it for that reason, not for how it looks.

Ravi on 18 November 2024 08:00
Maruti is pure laziness on that one. Why bother redesigning it if they know people will buy it anyway? For them it’s a cash cow with little effort.

Rahul on 21 November 2024 18:06
I think it's smart. At this point, the Eeco is iconic design. It would also alienate its core customer base that love its no frills approach.

Animesh on 27 November 2024 17:02
They must be cutting costs. Redesigning a vehicle is expensive, and the whole appeal of the Eeco is its low price. If it was a major update, then it would’ve probably pushed it out of its target market.

Abhinav on 30 November 2024 04:24
It's not just about design. But updating the Eeco to modern safety standards would mean a complete re engineering, which would make it much more expensive. I guess Maruti's avoiding that to keep it affordable.

Saket on 06 December 2024 08:34
Part of its charm is the unchanged design. The Ambassador... it gets cooler the longer it stays the same. It’s retro, but never tries to be.

Shashank on 11 December 2024 03:30
It must be about manufacturing efficiency. It’s probably that over the years they have optimized the production process and messing with the design would mess with that.


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