Is the Tata Ace just a case of 'if it ain't broke, don't fix it' or is the design outdated?
Since its introduction in 2005, the basic design of the Tata Ace has not changed much. Although the engine and a handful of features have been updated, the whole look and capabilities have remained the same. This has sparked debate if the Ace needs a major redesign. The current design's simplicity is key to its success, they argue, and it is easy to maintain and repair. But they also say that buyers trust the familiar design. But critics say the Ace is lagging behind in the areas of safety features and fuel efficiency, and driver comfort. The Ace's core functionality, they suggest, could be addressed by a more modern design that resolves these issues. The question of innovation versus reliability, brand recognition versus updating an industry standard are some of the topics the debate revolves around.
Everything that ain't broke, don't fix. That’s why the Ace is so simple and reliable. Redesigning would just make it too complicated and too expensive to repair.
I believe we are ignoring the brand recognition factor. At this point, the Ace's design is iconic. But you could change it so much that it hurts sales.
Perhaps we don’t need a complete redesign, but some updates won’t hurt. Things like better ergonomics for the driver, improved safety features. Evolution, not revolution.
The Ace is held back from new markets by the current design. If they want to export it, they will have to bring it up to international standards, and that probably means a redesign.
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Discussions and Questions Is The Tata Ace Just A Case Of If It Ain T Broke Don T Fix It Or Is The Design Outdated
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