The Royal Enfield Scrambler 450 is a major departure for the company, which has traditionally made air cooled, retro styled motorcycles. As a result, RE’s brand identity and target market have been discussed. RE's move towards more performance oriented, technologically advanced motorcycles is represented in the Scrambler 450 which features a modern liquid cooled engine and a contemporary styling. RE lovers who are usually partial to classic RE simplicity and looks have been mixed reactions to this move. That said, the new direction could draw in younger riders or those who previously thought RE was passé. Often the debate is whether RE can straddle the line between appealing to new customers while holding on to its core audience, and whether the Scrambler 450 line is congruent with the heritage and image of the brand.