Is the popularity of the Nissan Patrol in the Middle East the reason people think it's popular everywhere?
In Middle East countries like UAE, the Nissan Patrol has really become a status symbol and many UAE nationals prefer it. Regional popularity has been the cause of debate about whether or not the Patrol is overestimated in its global appeal. Others think the Patrol's design and features are too Middle East specific, and won't appeal much in other markets. Some say the Patrol's success in such a harsh environment proves its worth around the world. Comparing the Patrol's sales and reputation in different regions, and how Nissan markets the Patrol differently around the world is often a point for discussion. The second focuses on how the Middle Eastern market affects the development of the Patrol and whether this assists or hinders the Patrol’s success in other markets.
Definitely. In the UAE, the Patrol is like a national car, but that does not translate globally. It’s too big and thirsty for most markets.
I don't think that skews perception that much. Australia and other places also have the Patrol popular. The terrain and fuel prices make the Middle East the place where it really shines.
The Middle East popularity is a sword with two edges. Sales are great, but it associates the Patrol with a certain lifestyle that might not be palatable everywhere.
I can say as someone from outside the Middle East, the Patrol's reputation there actually makes it more appealing. It can handle anything if it can handle those conditions.
The problem is Nissan appears to be designing the Patrol for the Middle East market now. It’s a global vehicle and they have to remember that other regions are catered to as well.
I think people underestimate the Patrol's influence from the Middle East. But it remains a very capable vehicle that can satisfy anyone after a tough, roomy SUV.
It earns popularity in the Middle East. It's not just a status thing, it's actually well suited for the environment. However, with that said, Nissan could do a little better job of marketing its benefits in other regions.
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Discussions and Questions Is The Popularity Of The Nissan Patrol In The Middle East The Reason People Think Its Popular Everywhere
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