With the Lykan Hypersport's eye wateringly steep price tag of $3.4 million, it's one of the most expensive cars on the planet. The subject of heated debate amongst car enthusiasts and industry observers, this pricing strategy has been the focus of a lot of discussion. The supporters say the high cost is justified by the car's exclusivity, unique design features (such as the diamond encrusted headlights) and limited production run. But critics are asking whether the car's performance and engineering are worth such a premium, particularly when compared to established hypercar makers that deliver similar or better performance for less money. It often morphs into a broader discussion of what value is in the ultra luxury car market, branding and exclusivity in pricing, and what actually justifies a multi million dollar price tag for a car.