The Hunter 350 is a departure from what the Royal Enfield design philosophy has always been about, which is a lighter frame and more agile handling. The debate among motorcycle enthusiasts started on whether the bike still has the soul that makes a Royal Enfield, unique. Others believe the classic RE experience is defined by a particular heft and solidity, and the iconic, 'thump' of the engine. But there are others who would argue that the Hunter's more modern approach is just the latest addition to a brand which has been at the cutting edge of its own field for so long. The topic ranges from the brand identity and riding experience that a motorcycle is all about, to striking a balance between the traditional and modern in motorcycle design. It’s also a broader discussion on how heritage brands can keep up with changes in market demands without losing its heart.