In India, the basic designed Maruti Eeco sells well without modern features. It's cheap, spacious and seems reliable (but not particularly safe, with few comforts of more modern cars). That's perhaps a reflection of a tension in the Indian auto market between cost effectiveness and features such as safety and comfort. Can the Eeco's success be taken as an indication that many Indian consumers value utility and affordability more than other factors? Or does it simply show that in that price range, that was the best it could offer? In what way does the Eeco's enduring appeal contextualize the broader discussions about automotive safety and development in India? Does its success continue to say something about India's automotive industry or consumer preferences?