Is the Bobber 838 a turning point for Royal Enfield’s reputation?
Ashutosh 09 January 2025 11:03
As a company, Royal Enfield has long been known for making simple, reliable, affordable motorcycles. This has garnered them a loyal fanbase, but it has also meant they’re seen as a bit old fashioned or lacklustre in more advanced markets. The Bobber 838 is a world away from this image, showing off advanced technology and premium design. But this move upmarket could be a double edged sword. On the other hand, it can elevate Royal Enfield’s image and get the company a whole new type of customer. But on the other it would alienate their core fanbase who still love the brand for what it is: simple and approachable. The question also remains: Can Royal Enfield deliver the level of quality and performance at a higher price point? The Bobber 838’s success, or failure, could have serious implications for how Royal Enfield is viewed in the wider global motorcycle market.
Answered by Kapil 23 November 2024 04:55
For RE, it’s a make-or-break moment. If they get this right, they'll be viewed as a serious premium brand.


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