Is the Bobber 838 a turning point for Royal Enfield’s reputation?

As a company, Royal Enfield has long been known for making simple, reliable, affordable motorcycles. This has garnered them a loyal fanbase, but it has also meant they’re seen as a bit old fashioned or lacklustre in more advanced markets. The Bobber 838 is a world away from this image, showing off advanced technology and premium design. But this move upmarket could be a double edged sword. On the other hand, it can elevate Royal Enfield’s image and get the company a whole new type of customer. But on the other it would alienate their core fanbase who still love the brand for what it is: simple and approachable. The question also remains: Can Royal Enfield deliver the level of quality and performance at a higher price point? The Bobber 838’s success, or failure, could have serious implications for how Royal Enfield is viewed in the wider global motorcycle market.