Is the basic interior of the Bolero Neo Plus outdated, or is it a selling point for who it is targeting?
In terms of its interior, the Mahindra Bolero Neo Plus is remarkably basic for a vehicle at this price. It doesn't have a touchscreen infotainment system, climate control or premium materials that are now becoming commonplace in many cars. It’s a starting point for a debate about whether this is a drawback or something that should work to their advantage for the audience they’re pitching to. Others contend it looks dated, feels old and represents poor value for money, not least compared with the school run cars from the rival Volkswagen Golf. But others argue that the no frills, no nonsense approach is exactly what these buyers in this segment are after — simple, durable, and easy to use; things that many find modern gadgets to lack. The broader question it also raises is whether or not there is still a market for simpler, utilitarian interiors in modern vehicles.
In fact, the basic interior is a plus. It's hard to break, easy to clean, and you don't need to be a computer science major to use the AC. It is perfect for its target market.
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