Is the basic interior of the Bolero Neo Plus outdated, or is it a selling point for who it is targeting?
In terms of its interior, the Mahindra Bolero Neo Plus is remarkably basic for a vehicle at this price. It doesn't have a touchscreen infotainment system, climate control or premium materials that are now becoming commonplace in many cars. It’s a starting point for a debate about whether this is a drawback or something that should work to their advantage for the audience they’re pitching to. Others contend it looks dated, feels old and represents poor value for money, not least compared with the school run cars from the rival Volkswagen Golf. But others argue that the no frills, no nonsense approach is exactly what these buyers in this segment are after — simple, durable, and easy to use; things that many find modern gadgets to lack. The broader question it also raises is whether or not there is still a market for simpler, utilitarian interiors in modern vehicles.
In fact, the basic interior is a plus. It's hard to break, easy to clean, and you don't need to be a computer science major to use the AC. It is perfect for its target market.
Come on, it's 2024. Touchscreens are even on budget cars now. The Neo Plus feels like it's from the past. The interior is pretty basic; although they’ve managed to charge $72k for them, I struggle to see any justification for that price.
Mahindra missed an opportunity here, I think. If they had wanted, they could have kept it simple while making it seem more modern. It wouldn't hurt to have a basic touchscreen.
The target market, you’re all forgetting. This is for people who care about function, not form. Less will go wrong over time as the interior is simple.
I’d actually much rather have the physical buttons and knobs. Of course, using a touchscreen on a bumpy road is a sorry proposition, so you'll appreciate the Neo Plus's layout.
Price is reflected in the lack of features. If you want the bells and whistles, be prepared to pay more. It's as simple as that.
Let’s be real, the tech in modern cars is dated in a few years anyway. The Neo Plus at least is something you know, and will stay relevant.
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Discussions and Questions Is The Basic Interior Of The Bolero Neo Plus Outdated Or Is It A Selling Point For Who It Is Targeting
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