Is the Apollo Gumpert's claim that it can drive upside down at high speeds genius marketing, or just plain ridiculous?
Also intriguing is the claim that the Apollo Gumpert aerodynamics allow it to drive upside down in a tunnel in excess of 190 mph. But this claim has never been tested, and it's now part of the car's lore. The question it raises is whether it’s innovative engineering or just marketing hype in the automotive world. Is this is a stroke of genius that holds the imagination and demonstrates the car’s extreme performance capabilities? Or is it just an outrageous statement that makes the brand look embarrassing? Of course claims like these have impacts on public perception, hyperbole plays a role in supercar marketing, and how feasible the claim is to begin with.
It's brilliant marketing! Who cares if it's true? That got people talking about the car, and that's all that matters.
I think it's ridiculous. The whole brand becomes less credible when you make untested claims like that.
Fun thought experiment demonstrating the car’s extreme aero. Meant to be taken not literally, but cool to think about.
Maybe genius marketing to car enthusiasts, but probably confusing or off putting to regular luxury car buyers.
It's the kind of claim that every car fan has a 12 year old inside of them that finds appealing. Unrealistic, but fun to imagine.
I would say it’s clever engineering flexing. In essence, they're saying, "Our aero is so good, in theory this is possible."
Other supercar claims aren’t any more ridiculous. At least it’s grounded in some aerodynamic principles.
The problem is that it's untestable, and that makes it feel like empty boasting. Yet, they should have made more verifiable performance claims.
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Discussions and Questions Is The Apollo Gumperts Claim That It Can Drive Upside Down At High Speeds Genius Marketing Or Just Plain Ridiculous
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