Is Tata's premium positioning of the Avinya X a smart move?
In India, Tata Motors have traditionally been famous for affordable, mass market vehicles. They're boldly going into the premium segment with the Avinya X, as their most luxurious and technologically advanced vehicle yet. This is a big shift for the brand and the question is can Tata compete in this space? But some believe it’s necessary to elevate the brand and to capture the growing market of high end EVs in India. Some worry that Tata may be getting too distant from its core competencies and customer base. Along with this, there are discussions about how the premium model will impact Tata as an overall brand, and whether this will cannibalize sales of their other vehicles. Therefore, the success of the Avinya X would impact the way forward for Tata, as well as the overall Indian automotive scenario. So let’s dive into what car enthusiasts think about Tata’s premium ambitions with Avinya X.
It's a risky move. Tata doesn't have the brand image to sell premium vehicles. The car might be loved by people, but they will not pay luxury prices for a Tata.
Most Popular Cars
Based on Cars Popular on Maxabout
Tata Tiago CNG XZA Plus AMT Dual Tone
₹ 8,89,900
752 Views
Kia Seltos EV
₹ 20,00,000
722 Views
Hyundai Elantra SX (O) AT
₹ 20,11,100
649 Views Recently Added Cars
New Cars Added On Maxabout
Renault Triber Emotion
₹ 8,64,995
564 Views
Renault Triber Techno
₹ 7,99,995
490 Views
Renault Triber Evolution
₹ 7,24,995
524 Views Upcoming Cars
Exciting Upcoming Cars
Maruti Swift Hybrid
₹ 10,00,000
1132 Views
Renault Boreal Bigster SUV
₹ 13,00,000
1117 Views
Leapmotor T03
₹ 8,00,000
756 Views Discussions and Questions Is Tatas Premium Positioning Of The Avinya X A Smart Move
No answers found .
Latest News
Recently Added News
Hyundai Knight Edition Expands to i20, Alcazar, and Creta Electric: What's New in 2023?
Sunday, 07 September 2025 0:06 AM
Hyundai Creta Electric: Price Hike and Range Boost via OTA Updates - What You Need to Know
Saturday, 06 September 2025 16:53 PM
New Maruti Suzuki Victora Variants Explained: Detailed Features, Specs & Mileage Analysis
Friday, 05 September 2025 22:40 PM
Mercedes E-Class Price Drop: Over Rs 5 Lakh Reduction After GST Reform - A Complete Analysis
Friday, 05 September 2025 20:43 PM
2025 Yamaha R15 Updated with New Colours - Launch Price Rs 1.67 Lakh
Friday, 05 September 2025 19:58 PM
Renault Kiger NA Petrol Variant Captures 60 Per Cent Market Share: Understanding the Surge in Popularity
Saturday, 30 August 2025 0:50 AM