Is Mahindra’s focus on affordable EVs the right way to go for India?
It appears Mahindra is taking an approach of affordability with the eKUV100 in the Indian EV market. However, this strategy brings to question the trade off between cost and features that Indian consumers would expect in an electric vehicle. However. making EVs accessible to more buyers can also help speed adoption, with the trade off of range or even premium features. This argument, while suited for a price sensitive market like India, some say that Indian consumers will pay more for quality and features, particularly in the EV segment, some also argue that is not the right way. It also raises the question of whether this strategy will help Mahindra become a major player in the Indian EV market or will it set Mahindra up as a budget option in the long term?
Absolutely! For EV adoption to take hold in India, it needs affordable EVs. Luxury EVs are not in the reach of all.
Most Popular Cars
Based on Cars Popular on Maxabout
Kia EV6 GT-Line AWD
₹ 65,96,638
835 Views
Datsun Redi-GO T (O) AMT
₹ 4,95,600
748 Views
Renault Kwid EV
₹ 5,00,000
904 Views Recently Added Cars
New Cars Added On Maxabout
VinFast VF7 Sky Infinity
₹ 25,49,000
85 Views
VinFast VF7 Sky
₹ 24,99,000
80 Views
VinFast VF7 Wind Infinity
₹ 23,99,000
90 Views Upcoming Cars
Exciting Upcoming Cars
Maruti Victoris VXI AT
₹ 11,92,000
91 Views
Maruti Victoris VXI CNG MT
₹ 11,65,000
98 Views Discussions and Questions Is Mahindras Focus On Affordable Evs The Right Way To Go For India
No answers found .
Latest News
Recently Added News
Hyundai Exter Prices Slashed After GST Rate Cut – Up To Rs 86,000 Reduction
Friday, 12 September 2025 8:21 AM
Kia Wired to Wireless Adapter: Price, Features & Car Compatibility
Friday, 12 September 2025 6:58 AM
Maruti Vitara vs Hyundai Creta: Specs, Features & Price Compared 2025
Thursday, 11 September 2025 7:25 AM