Is Mahindra’s focus on affordable EVs the right way to go for India?
It appears Mahindra is taking an approach of affordability with the eKUV100 in the Indian EV market. However, this strategy brings to question the trade off between cost and features that Indian consumers would expect in an electric vehicle. However. making EVs accessible to more buyers can also help speed adoption, with the trade off of range or even premium features. This argument, while suited for a price sensitive market like India, some say that Indian consumers will pay more for quality and features, particularly in the EV segment, some also argue that is not the right way. It also raises the question of whether this strategy will help Mahindra become a major player in the Indian EV market or will it set Mahindra up as a budget option in the long term?
Absolutely! For EV adoption to take hold in India, it needs affordable EVs. Luxury EVs are not in the reach of all.
Most Popular Cars
Based on Cars Popular on Maxabout
McLaren GTS
₹ 3,75,00,000
477 Views
McLaren 720S
₹ 4,30,00,000
660 Views
McLaren 750S Spider
₹ 5,91,00,000
536 Views Recently Added Cars
New Cars Added On Maxabout
Renault Triber Emotion
₹ 8,64,995
361 Views
Renault Triber Techno
₹ 7,99,995
304 Views
Renault Triber Evolution
₹ 7,24,995
329 Views Upcoming Cars
Exciting Upcoming Cars
Maruti Swift Hybrid
₹ 10,00,000
905 Views
Renault Boreal Bigster SUV
₹ 13,00,000
889 Views
Leapmotor T03
₹ 8,00,000
567 Views Discussions and Questions Is Mahindras Focus On Affordable Evs The Right Way To Go For India
No answers found .
Latest News
Recently Added News
Range Rover Sport SV Carbon 2025: Key Highlights, Performance, and Features Revealed
Thursday, 07 August 2025 12:47 PM
Vinfast VF 6 & VF 7 Variants: 2025 Colours, Features, and Pricing Revealed!
Wednesday, 06 August 2025 12:59 PM