Is Mahindra’s electric ‘halo car’ just a marketing gimmick or is it a serious step towards innovation?
Mahindra has created a buzz with their plans for an electric 'halo car' – a high performance, cutting edge car designed to demonstrate their prowess. For some, it's a bold move into the future of automotive design, for others it's a flashy distraction from more practical concerns. The debate is about whether this is real innovation with real commitment for moving things forward, or whether it’s just a buzz factory with nothing to offer discerning consumers. What questions remain about how technology and design elements from this halo car will trickle down to more affordable models; and if resources put into this project could be put to better use? It also discusses the readiness of India in infrastructure and market for such a vehicle.
It’s definitely more than marketing. Mahindra's been on fire with their SUVs lately, and this halo car could be a show of strength that they can hold their own with the big kids in the EV world. Plus it’ll probably help them attract top talent in engineering and design.
It's totally a gimmick, come on. Mahindra is making a super expensive electric sports car, and who’s gonna buy it? Instead of becoming the Indian Tesla, they should be making affordable EVs for the masses.
I think it's a bit of both. It’s a marketing move, sure, but it could also open the door to some actual innovations. Do you remember the Tata Nano, which stretched the limits of low cost manufacturing? EV tech could do the same.
India is not ready for a high performance EV, let’s be real. Regular EVs can’t even handle our roads and charging infrastructure. But it feels like Mahindra is trying to run before they can walk.
You guys are not getting it. That's not about selling a ton of these cars. It’s about changing the way people see things. If Mahindra can pull this off, the Mahindra brand will be showing that Indian companies can innovate at the highest level.
I'm skeptical. Mahindra's got a history of announcing things and failing to deliver. Remember the Reva? First, let’s see them get the basics right before they attempt an electric supercar.
Is it so bad that it’s even marketing? It gets people excited about EVs, and might even inspire a new generation of engineers and designers. A moonshot from time to time can make things move forward.
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Discussions and Questions Is Mahindras Electric Halo Car Just A Marketing Gimmick Or Is It A Serious Step Towards Innovation
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