Is Mahindra’s electric ‘halo car’ just a marketing gimmick or is it a serious step towards innovation?
Mahindra has created a buzz with their plans for an electric 'halo car' – a high performance, cutting edge car designed to demonstrate their prowess. For some, it's a bold move into the future of automotive design, for others it's a flashy distraction from more practical concerns. The debate is about whether this is real innovation with real commitment for moving things forward, or whether it’s just a buzz factory with nothing to offer discerning consumers. What questions remain about how technology and design elements from this halo car will trickle down to more affordable models; and if resources put into this project could be put to better use? It also discusses the readiness of India in infrastructure and market for such a vehicle.
It’s definitely more than marketing. Mahindra's been on fire with their SUVs lately, and this halo car could be a show of strength that they can hold their own with the big kids in the EV world. Plus it’ll probably help them attract top talent in engineering and design.
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