Since its launch, the Mahindra Thar Roxx has created quite a buzz and reports say that the bookings have been in thousands within hours of the opening of the bookings. But this popularity has meant waiting periods are extremely long, with some customers being told to expect more than a year for delivery. The bills that reflect these extended wait times have sparked debate in some quarters as to whether or not there genuinely is a bottleneck in Mahindra's production and supply chain or if the company is just mismanaging. But others say the long waits are proof of the Roxx's popularity and of Mahindra's stubborn insistence on quality over quantity. Some think that Mahindra should have been ready for the demand, especially when they have such a hit with the regular Thar. But the discussion also includes if these wait times will ultimately hurt the Roxx's sales as potential buyers seek out more readily available alternatives.