Is Mahindra mismanaging Thar Roxx production, or are the long waiting periods justified?

Ashutosh on 27 December 2024 11:38
Since its launch, the Mahindra Thar Roxx has created quite a buzz and reports say that the bookings have been in thousands within hours of the opening of the bookings. But this popularity has meant waiting periods are extremely long, with some customers being told to expect more than a year for delivery. The bills that reflect these extended wait times have sparked debate in some quarters as to whether or not there genuinely is a bottleneck in Mahindra's production and supply chain or if the company is just mismanaging. But others say the long waits are proof of the Roxx's popularity and of Mahindra's stubborn insistence on quality over quantity. Some think that Mahindra should have been ready for the demand, especially when they have such a hit with the regular Thar. But the discussion also includes if these wait times will ultimately hurt the Roxx's sales as potential buyers seek out more readily available alternatives.
Preeti on 08 November 2024 09:37
Wait times are ridiculous. There was no reason for Mahindra to have not anticipated the demand and planned better.

Preeti on 09 November 2024 13:56
It's just high demand. It takes time to make quality and I’d rather wait for a quality built vehicle than a rushed one.

Aditi on 12 November 2024 17:50
Maybe Mahindra is making artificial scarcity to keep the hype going. It's a marketing tactic.

Nirati on 17 November 2024 22:22
Production was still being affected by the semiconductor shortage. Mahindra is not to blame entirely.

Varun on 27 November 2024 21:02
Popular new models are often plagued with long wait times. But it's frustrating, and not unusual in the Indian market.


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Discussions and Questions Is Mahindra Mismanaging Thar Roxx Production Or Are The Long Waiting Periods Justified

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