Since its launch, the Mahindra Thar Roxx has created a lot of buzz, with the numbers of bookings going into thousands within hours of opening. But this popularity has caused hugely long wait times, with some customers being quoted over a year for delivery. That has generated a debate over whether these protracted wait times result from actual manufacturing constraints and extreme demand, or whether Mahindra is simply bad at producing and supplying products. Others say the long waits show just how popular the Roxx is and that Mahindra is willing to sacrifice quantity for quality. Others think Mahindra should have been ready for the demand, especially with the standard Thar being a success. It also discusses, whether these wait times will eventually hurt the Roxx's sales by giving buyers more readily available choices.