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Is Mahindra mismanaging production, or are the long waiting periods for the Thar Roxx justified?

by @ashutosh.kumarover 1 year ago0 views4 answers
Since its launch, the Mahindra Thar Roxx has created a lot of buzz, with the numbers of bookings going into thousands within hours of opening. But this popularity has caused hugely long wait times, with some customers being quoted over a year for delivery. That has generated a debate over whether these protracted wait times result from actual manufacturing constraints and extreme demand, or whether Mahindra is simply bad at producing and supplying products. Others say the long waits show just how popular the Roxx is and that Mahindra is willing to sacrifice quantity for quality. Others think Mahindra should have been ready for the demand, especially with the standard Thar being a success. It also discusses, whether these wait times will eventually hurt the Roxx's sales by giving buyers more readily available choices.
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Comments (4)

@monika-sinover 1 year ago
Popular new models are notorious for having long wait times. Not unusual in the Indian market, but frustrating.
@aditi-varsover 1 year ago
Production is still affected by the semiconductor shortage. But Mahindra isn't totally to blame.
@anika-agraover 1 year ago
I think Mahindra is pushing artificial scarcity to keep the hype alive. It's a marketing tactic.
@deepak-khuover 1 year ago
It's just high demand. It takes time to build quality, and I’d rather wait for a well built car than a rushed one.
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