Is BYD's decision to focus on practicality over style in the e6 a smart long term strategy or a marketing misstep?

In the market for electric vehicles, the BYD e6 is distinctive in its stress on practical attributes — interior space, battery capacity, durability — sometimes at the costly of beautiful design or newest technology. By contrast, many other EV manufacturers have focused on making their cars sleek and high tech to bring in buyers. BYD’s strategy seems to be that in the long run consumers will care more about reliability and functionality than flash and gadgetry. But in a market where brands and emotional connections are everything and help drive purchase decisions, this low end approach might fall flat with a broader audience. The question is whether BYD's focus on practicality will pay off as the EV market matures or if they will be left out of the market altogether by not offering what consumers want: style and tech.