Is Bajaj's TecPac subscription model for the Chetak Urbane a smart move or a deal breaker?
The Chetak Urbane electric scooter was recently introduced by Bajaj with a subscription model called TecPac. This model also locks reverse mode, hill hold assist, and the full top speed range behind a paywall. The TecPac is free for the first 1000 km, afterwards it is ?8,000 for 5 years. The move has wowed EV enthusiasts and sparked debate among potential buyers. To some, it's a way to keep their base price low and offer premium features to those who are willing to pay for it, whereas others see it as predatory and something that could set a dangerous precedent in the Indian automotive market. The conversation around this topic extends to wider topics of feature accessibility, the future of car ownership and the balance between profitability and consumer friendly practices in the EV industry.
That's a total deal breaker for me. I’m not goin’ to pay extra for features that come standard on an electric scooter.
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