Is Bajaj taking too many Discover variants? Does the 125M get lost in the shuffle?
Over the years, Bajaj has released multiple versions of the Discover including multiple versions of the 125cc like the 125ST, 125T and 125M. This approach gives consumers more choice, but it has added confusion to the marketplace. The differences between models are subtle enough, they say, that buyers can’t easily tell which model is best for them. As a value option, the 125M could get lost in the crowded Discover lineup, or its siblings could overshadow it. Unlike competitors, this strategy is different in that it does not have such clear distinctions between models. Has Bajaj's approach to the Discover line helped or hurt the 125M's success? Is this a segment where too much choice is a good thing?
It's a mess. I spent hours trying to tell all the Discovers apart. In frustration I ended up buying a Honda.
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