If the S-Cross is so safe, then why did Maruti discontinue it?

The sheer build quality and good safety ratings earned by the Maruti S-cross with a 5 star for adult occupant protection in Global NCAP crash tests was also known. It stuck out in Maruti's lineup, which has often been criticised for focusing too much on fuel efficiency and not enough on safety. It was one of the few Maruti models that came close to being able to compete with its rivals for safety across features and structural integrity. Yet with these strengths, Maruti discontinued the model. Many automotive enthusiasts and safety conscious buyers have been puzzled by this decision. There are speculations that it has to do with the sales numbers, market demands changing as well as Maruti’s entire strategy. Some are wondering if the high safety standards made the car less profitable than other models in the lineup.