If the S-Cross is so safe, then why did Maruti discontinue it?
The sheer build quality and good safety ratings earned by the Maruti S-cross with a 5 star for adult occupant protection in Global NCAP crash tests was also known. It stuck out in Maruti's lineup, which has often been criticised for focusing too much on fuel efficiency and not enough on safety. It was one of the few Maruti models that came close to being able to compete with its rivals for safety across features and structural integrity. Yet with these strengths, Maruti discontinued the model. Many automotive enthusiasts and safety conscious buyers have been puzzled by this decision. There are speculations that it has to do with the sales numbers, market demands changing as well as Maruti’s entire strategy. Some are wondering if the high safety standards made the car less profitable than other models in the lineup.
It wasn’t selling well, simple. If people aren't buying the car, good safety doesn't matter.
I think it's more complex. It didn’t really fit anywhere – it was too big to be a premium hatch and too small to be a proper SUV. Compact SUVs became the preferred choice of market.
So Maruti probably figured they could sell cars with lower safety but higher margins and make more money. Sad but true.
The S-Cross may have been eating into sales of other NEXA models like the Ciaz. Perhaps Maruti was looking to simplify their premium line up.
Sales were hurt by the lack of a petrol option for most of its lifecycle. When they launched the 1.5L petrol it was already too late.
I feel it’s because of the partnership between Maruti and Toyota. In that segment, they may be planning to replace it with a rebadged Toyota model.
Safety wise, the S-Cross was ahead of its time. Back then, the market wasn’t ready to pay a premium for safety features.
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Discussions and Questions If The S Cross Is So Safe Then Why Did Maruti Discontinue It
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