How will the launch of an Avenger 400 affect Bajaj’s current lineup, especially the Dominar?
The Dominar 400 is the flagship sports tourer of Bajaj which covers many segments of the motorcycle. Avenger 400 would be a big addition to their range and would cover the same engine capacity and price point as some of their existing models. This creates problems with product positioning, market segmentation and how Bajaj would differentiate these models to prevent internal competition. It also gives pause for thought on how it could impact the development and marketing strategies of other bikes in their product library what less than about 250-400cc.
It could actually complement the Dominar, I think. Cruiser fans would love the Avenger, while the Dominar remains the sport tourer of choice. One man's meat is another man's poison.
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