The Maruti Futuro-e concept was a futuristic interior based upon advanced infotainment features. It is a big step for Maruti, a brand not usually associated with cutting edge in car technology. The move begs the question of how Maruti will compete with tech savvy rivals, who have already made a name for themselves in this space. These include the user interface design, the capability of smartphone integration, and over the air update potential as well as AI driven features. Then there’s the question of whether Maruti will go the proprietary route of developing its own system or tie up with tech giants such as Google or Apple. The difficulty is in making an advanced system that will impress tech enthusiasts, yet be easy enough for Maruti's varied customer base. There are also concerns about how such a system would be supported and updated long term in such a system, particularly given Maruti's large service network that would need to be trained to support these new technologies.