Maruti Suzuki is famous for its affordable, fuel efficient cars, but has come under fire in the past for perceived build quality and safety features of some models. The ongoing discussions are around how within the Grand Vitara, Maruti has indeed taken a step up in terms of build quality and long term reliability, as it is positioned as a more premium offering through the Nexa channel. In this debate, competitors such as Hyundai, Kia, and Tata are often compared for their successes with these things. The quality of interior materials, panel gaps and fit and finish, insulation against noise and robustness of mechanical components are factors to be considered. Besides, the discussions reach to Maruti's after sales service network and availability and cost of spare parts complex which have been Maruti's strength up to now. This could have a far reaching impact on Maruti’s reputation in more premium segments of the market with the Grand Vitara’s performance in these areas.