How has the Hilux globally become so popular that it hasn’t made its way to Toyota’s US market yet?
Toyota Hilux is, undoubtedly, a best selling pickup truck in a number of countries and is very popular for its reliability and versatility. But it’s never been officially sold in the United States, where Toyota sells the Tacoma. Many automotive enthusiasts have puzzled over this decision and speculated why. Some contend it’s because of laws around emissions or the “chicken tax” on imported trucks, while others say it’s a strategic move to not cannibalize Tacoma sales. The absence of the Hilux in the US market has even spurred a cult following of people who buy up older models and import them. Now let’s look into possible reasons for Toyota’s decision and whether or not we may see Hilux on U.S. shores.
Thats where chicken tax comes in. The tariffs would be too high to make the Hilux competitive with domestic trucks.
Toyota doesn't want to take strength from Tacoma sales. Why does Toyota need another product competing in the US market already served by the Tacoma?
The main hurdle is emissions regulation. Diesel engines in the Hilux would need major changes to bring them into compliance with US standards.
It's a missed opportunity. It was the kind of truck that filled a niche for a more utilitarian, stripped down truck that the Tacoma lacks.
The Tacoma, basically, is the American Hilux. The Tacoma is Toyota adapted the global Hilux platform for US tastes and regulations.
It's about brand perception. Yet Toyota is aiming to keep the Tacoma on its side of the line: the tougher, more capable truck for the US market.
There's too much competition in the U.S. truck market. Established players such as the F-150, Silverado would have a problem with the Hilux.
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Discussions and Questions How Has The Hilux Globally Become So Popular That It Hasnt Made Its Way To Toyotas Us Market Yet
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