How has the Hilux globally become so popular that it hasn’t made its way to Toyota’s US market yet?

Toyota Hilux is, undoubtedly, a best selling pickup truck in a number of countries and is very popular for its reliability and versatility. But it’s never been officially sold in the United States, where Toyota sells the Tacoma. Many automotive enthusiasts have puzzled over this decision and speculated why. Some contend it’s because of laws around emissions or the “chicken tax” on imported trucks, while others say it’s a strategic move to not cannibalize Tacoma sales. The absence of the Hilux in the US market has even spurred a cult following of people who buy up older models and import them. Now let’s look into possible reasons for Toyota’s decision and whether or not we may see Hilux on U.S. shores.