How does the Scram 440’s value proposition fare against the likes of Yezdi Scrambler and upcoming Hero Mavrick 440?

The middleweight motorcycle segment in India is heating up and a number of players are offering their take on retro styled bikes. This competitive space is entered by the Scram 440 with a combination of Royal Enfield heritage and modern features. But it faces some stiff competition. The Yezdi Scrambler has been creating a stir with its more powerful engine and aggressive pricing, and the upcoming Hero Mavrick 440 offers Harley Davidson engineering at a price point that is competitive. All these bikes come with their own strengths — performance of Yezdi, brand collaboration of Mavrick, and reputation and service network of Royal Enfield's. Build quality, long term reliability and resale value are also part of the overall value proposition. So, let’s put the Scram 440 on the scales and compare it with the competition to see which of these bikes gives you the most bang for the buck in this segment.