With the BE.05, Mahindra is entering the premium EV space, but it's going to be hard as the company will have to compete with well entrenched global brands like Tesla, Hyundai and MG. These companies have a long history in EV technology and a well known brand in the electric vehicle market. While Mahindra is a well respected name in India, it’s a newcomer to the EV party in this segment. The question is whether Mahindra can provide the technology, build quality and overall user experience to match these global players. However, Mahindra also offers deep knowledge of the Indian market, and could in fact offer a more fully tailored product at a more competitive price point. And it is also interesting to factor in how much brand loyalty and 'made in India' sentiment might weigh in decision making. The success of BE.05 could have a major impact on Indian automotive industry’s global competitiveness in the EV era.