Widespread popularity and high sales volumes of the Nissan Qashqai have caused people to talk about how well the car would retain its value over the long term. Others say its ubiquity means it has a strong used market at all times, keeping values relatively stable. Of course, there are others who believe that the volume of used Qashqais on the market pushes prices down swiftly. The Qashqai is also something of a poster boy for the crossover craze, but there has also been plenty of debate over how much the scrutiny it has fallen under (both positive and negative) influences its desirability in the second hand market compared to other crossovers and SUVs. This research question examines the relationship between popularity, reputation, resale value, and all these variables have to play in this competitive crossover segment.