Does the Mahindra BE.05's expected price tag justify an Indian brand?

Ashutosh on 31 December 2024 09:39
To be priced around ?25 lakh, the Mahindra BE.05 is targeted at the premium segment of the Indian car market. That's a big price point for an Indian brand, especially one that's not known for luxury vehicles. This is a bold step for Mahindra to take into the premium space as we know they are known for value for money offerings. The BE.05 includes advanced features including ADAS, fast charging, and a sci–fi look but is it worth the money? Then there's the brand perception question: Are Indian consumers ready to pay premium prices for a Mahindra or will they go for the established luxury brands at this price point? On the other hand, the BE.05 could be viewed as premium features at a lower cost than some of the imported competitors. The BE.05's success or failure depends on a fine balance of feature set, brand value and market positioning.
Deepak on 12 November 2024 19:24
It's way overpriced. I would prefer to get a Hyundai or Kia, which is tried and tested for 25 lakhs. If Mahindra think they can charge that much, they're dreaming.

Monika on 18 November 2024 17:03
In fact, it’s not all that bad when you realize that it’s a proper EV with all the bells and whistles. You compare it to a Tesla, and suddenly it’s a bargain.

Ravi on 28 November 2024 03:36
The price is fine but Mahindra needs to nail the quality. If you make it feel premium inside and out, people will pay. However, if it's just fancy tech in an otherwise so so package, it's going to flop.

Bhawesh on 07 December 2024 08:26
I think it's smart pricing. It's not so expensive that it's unattainable, but it is aspirational enough to make you want to spend more money on less. This puts Mahindra in the premium EV space, a category in which it can now seriously play.

Barun on 12 December 2024 05:18
So let’s wait and see the final product first. If it can deliver on all its promises, and have that wow factor, 25 lakhs could be justified. Mahindra has to really impress to pull this off, however.


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