Does the Lykan Hypersport's appearance in "Fast and Furious 7" do it any favors or hurt its credibility?
The public was largely aware of the Lykan Hypersport after it was shown in the high stakes action sequence in "Fast and Furious 7." The car's reputation and perception in the automotive community has been a complicated one following this Hollywood debut. On the one hand, it made a relatively unknown hypercar go mainstream. On the other it linked the vehicle with stunts gone too far and sometimes unrealistic depictions of cars in action movies. That has generated discussion about how media appearances affect the credibility of a car, particularly for boutique manufacturers. The discussion also covers marketing, brand identity and the challenge of achieving popularity without losing the respectability of the automotive world.
It definitely hurts. The fact that you were in that movie makes that car seem like a fantasy car, not a real performance machine.
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