Did Maruti miss a trick by not offering the S-Cross with AWD?
The S-Cross was marketed as a crossover SUV, an SUV that was more of a hatchback than a full SUV. Suzuki sold the S-Cross with an All-Wheel Drive (AWD) option in many global markets to improve its SUV credentials and off roading ability. In India, though, Maruti decided to sell the S Cross with just front wheel drive. Indian car enthusiasts have debated the decision. There are those who feel that an AWD option would have set the S-Cross apart from the rest of the pseudo-SUV market and justified the S-Cross’ premium positioning. Some say the extra cost and complexity of AWD wouldn't have been worth it for the vast majority of Indian buyers who seldom go off road. But lack of AWD also brings into question the extent of Maruti’s strategy in the booming SUV market.
Absolutely. The S-Cross would have had a unique selling point in its segment, thanks to AWD. Missed opportunity.
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