Though it belongs to the commercial vehicle segment, the Maruti Tour V (O) could have an unexpected value proposition to first time car buyers with a small budget. Particularly, this demographic values this demographic because they usually prioritize affordability and low running costs along with practicality in place of style or ultra features. Sufficiently spacious, mechanically reliable, and low priced, the Tour V (O) could be a great first car for someone with enough friends/family members to justify the purchase, or a small business. But this idea runs counter to conventional marketing wisdom that young buyers prefer stylish, feature rich vehicles. Questions are raised about shifting priorities among younger customers, the effect of economic factors in car purchase decisions, and if utilitarian vehicles such as the Tour V (O) could become trendy in a ironic or counter cultural sense. This also relates to the larger question of how younger generations are changing their attitudes towards car ownership, and how no frills vehicles might rekindle an audience.