Could the Chetak 4-stroke have been Bajaj's missed opportunity to modernise while still retaining the classic appeal?
The introduction of the 4 stroke Chetak by Bajaj symbolized a major technological upgrade to the iconic scooter. But, some enthusiasts and industry commentators believed more could have been done to modernise the Chetak while staying true to its roots. From this perspective, tradition vs innovation in vehicle design is questioned, particularly for vehicles with high cultural value. It questions what more advanced features, better performance, or new styling that would appeal to both old Chetak fans and a new generation of riders, that Bajaj could have introduced. Broad discussions about how legacy brands can modernize their classic products to remain pertinent to evolving markets while not losing the essence of what makes them unmistakably classic are also reflected.
Totally missed opportunity. They could have had the retro look with modern tech. Best of both worlds!
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