Could the Arash AF-10 stand a chance against the brands of other hypercars?
The hypercar market is already crowded with names such as Bugatti, Koenigsegg and Pagani, but already have a following and track record under their belt. The AF-10 is the attempt of a relatively unknown player, Arash, to break into this exclusive club. Granted, the car’s supposed figures are impressive, but competing in the hypercar segment demands more than simple raw performance numbers. Brand prestige, after-sales support as well as the overall driving experience are some of the factors that contribute to a hypercar’s success. There are others who argue that Arash's inherently innovative approach paired with potentially a lower price point could create an upset in the market and that lack of heritage and production capabilities will render the company inability to put up a real fight against the bigwigs. The question also is whether there’s enough room in the hypercar market for new players and what it takes for a small manufacturer to be taken seriously by the ultra wealthy car enthusiasts.
In the hypercar world, brand recognition is huge. While Arash may have the performance, can they match the status of a Bugatti or Koenigsegg?
Why not if they can deliver on their promises? Underdog stories are a fun fantasy of everyone and so is the AF-10, with the specs to catch attention.
The big names have years of refining and R&D. Arash is not going to be able to match that level of polish right off the bat.
It's not just about performance. What hypercar owners want is the full package: exclusivity; craftsmanship; a sense of occasion. All of that has to be nailed by Arash.
For tech enthusiasts looking for something a little different, however, the AF-10 could make a niche for itself. You’d have thought that in hypercars, the ‘obvious’ choice is what everyone wants, but it’s not the case.
Competing? Maybe not. They could clearly shake things up and make the big players innovate more.
They could attract buyers looking for something more 'cool' than the 'usual' hypercars provided they price it right and market it well.
Hypercars are very dependent on after sales support and dealer network. This has to be taken seriously, but Arash has to have a solid plan.
Rimac, for example, came from nowhere and are now partnering with Bugatti. If they play their cards right, Arash could follow a similar path.
Comment
Discussions and Questions Could The Arash Af 10 Stand A Chance Against The Brands Of Other Hypercars
No answers found .