Can the new Dzire's premium features kill the 'value-for-money' appeal that made it popular?
For years, the Maruti Dzire has been synonymous with the reliable, fuel efficient sedan that the budget conscious have lapped up. But it looks as though the latest iteration is moving into more premium territory, with features such as a 360 degree camera, advanced driver assistance systems (ADAS) and a more upmarket interior. Sure, these additions do make the Dzire more appealing on paper, but they also give rise to worries that prices will increase and maintenance costs will shoot up. But others say, these premium features are unnecessary for the Dzire's target market and may alienate its core customer base. To others, it’s a natural evolution of the model to remain competitive in a crowded market where features are getting richer and richer. The question is whether Maruti can keep the Dzire's value proposition intact with these upmarket features, and if this would dent the car's standing in the fleet operators' and first time buyers' market.
I say bring on the features as long as they can maintain affordable base variants. Choice is good!
These fancy features are not going to drive the price up and the maintenance costs! However, the Dzire should stick to what it does best: being a no nonsense, reliable family car.
I think it's smart. It had to keep evolving to be relevant in a completely changed scenario. And who says that budget buyers can’t enjoy nice things?
It's a risky move. Simplicity was Dzire’s strength. In the long run too many electronics could make it less reliable.
If they can bring these features without compromising on Maruti's legendary fuel efficiency, then it's a masterstroke. But that's a big if.
Repair costs make me nervous. If it breaks down the line a 360 degree camera system isn't cheap to replace.
In fact, this could be fantastic for the used car market. At a bargain price, imagine getting all these features in a 3 year old Dzire.
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Discussions and Questions Can The New Dzires Premium Features Kill The Value For Money Appeal That Made It Popular
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