Can the new Dzire's premium features kill the 'value-for-money' appeal that made it popular?
Ashutosh 30 December 2024 07:40
For years, the Maruti Dzire has been synonymous with the reliable, fuel efficient sedan that the budget conscious have lapped up. But it looks as though the latest iteration is moving into more premium territory, with features such as a 360 degree camera, advanced driver assistance systems (ADAS) and a more upmarket interior. Sure, these additions do make the Dzire more appealing on paper, but they also give rise to worries that prices will increase and maintenance costs will shoot up. But others say, these premium features are unnecessary for the Dzire's target market and may alienate its core customer base. To others, it’s a natural evolution of the model to remain competitive in a crowded market where features are getting richer and richer. The question is whether Maruti can keep the Dzire's value proposition intact with these upmarket features, and if this would dent the car's standing in the fleet operators' and first time buyers' market.
Answered by Vikas 12 November 2024 05:29
I say bring on the features as long as they can maintain affordable base variants. Choice is good!


Most Popular Cars

Based on Cars Popular on Maxabout
NEW
₹ 8,88,800
315 Views
₹ 9,00,000
570 Views
₹ 9,02,990
330 Views

Recently Added Cars

New Cars Added On Maxabout
NEW
₹ 8,64,995
58 Views
NEW
₹ 7,99,995
61 Views
NEW
₹ 7,24,995
53 Views

Upcoming Cars

Exciting Upcoming Cars
HOT
₹ 10,00,000
635 Views
HOT
₹ 13,00,000
664 Views
HOT
₹ 8,00,000
359 Views

Discussions and Questions Can The New Dzires Premium Features Kill The Value For Money Appeal That Made It Popular

No answers found .

Ask a Question