Interior design of the Mahindra XUV300 had gotten a mixed review. Some think it is functional, others say it looks dated compared with its competitors. It is an interesting debate about priorities when buying a new car – do modern aesthetics come before performance and safety? The XUV300's safety standards are naturally top notch and engine options are powerful but, the car is undermined for having dull dashboard and bad infotainment system. So how important is interior design in the package of the car as a whole? Are consumers willing to give up on looks for better performance and safety? Is the interior where we spend most of our time, and is it therefore an important factor? We will see how different types of buyers will weigh these factors and whether Mahindra should push for a interior update for the XUV300.