Discussions and Questions - Mahindra Electric Mahindra Electric - Page 17
Can the Thar.e's performance capabilities change the perception of EVs in India?
31 December 2024 10:45
This could be India's "Tesla moment" — that EVs can be cool and desirable, not just practical.
Was the Mahindra Reva E2O too early for the Indian market?
31 December 2024 10:36
Definitely ahead of its time. The E2O had smartphone connectivity – a feature that most cars didn’t have even have a touchscreen. The market wasn't ready though, no charging infra, expensive, and people were skeptical about EVs. It was like selling smartphones before 3G networks were invented.
Was the Mahindra Reva E2O too early for the Indian market?
31 December 2024 10:36
No, it was just poorly executed. And the range was too low for practical application, and very toy carish. If it had been made more like a normal hatchback with better range, it might have worked. If the product isn’t good enough, being first doesn’t matter.
Was the Mahindra Reva E2O too early for the Indian market?
31 December 2024 10:36
It was ahead of its time and necessary for the EV evolution, I'd say. It demonstrated what can be done, and got people discussing electric cars. No, it wasn’t perfect, but it was a start, setting the stage for companies such as Tata and MG to bring more realistic EVs into the market later.
Was the Mahindra Reva E2O too early for the Indian market?
31 December 2024 10:36
The E2O was a brave attempt, but I believe it died because it was just an EV on its own, not an EV version of a popular model. If only Mahindra had electrified the Bolero or Scorpio, it might have been more successful.
Was the Mahindra Reva E2O too early for the Indian market?
31 December 2024 10:36
It was ahead in tech, but behind in practicality. So the idea of a small, efficient city car was good, but India also needed something that could go beyond. That might have worked better in a market like Europe where people are used to little city cars.
Did that quirky design of the Reva E2O work for it or against it?
31 December 2024 10:36
It was a double edged sword. This made the E2O instantly recognizable, and appealed to tech savvy early adopters. However, for the average Joe, it looked too weird and too small. People want their first car to be a 'real' car, not some fancy golf cart.
Did that quirky design of the Reva E2O work for it or against it?
31 December 2024 10:36
I believe the design did more damage than it did good. In India, cars are a status symbol. The E2O was tiny and quirky looking, meaning it didn't look any more prestigious than even cheaper petrol cars. It might have sold better if they made it look more like a premium hatchback.
Did that quirky design of the Reva E2O work for it or against it?
31 December 2024 10:36
It was the perfect design for its purpose, a city runabout. It was an easy car to park, nimble in traffic, and stood out. It wasn't the design of the problem; Indians weren't ready to accept a car that was efficient before it was big.
Did that quirky design of the Reva E2O work for it or against it?
31 December 2024 10:36
They should have offered a more conventional looking version too, the quirky design was fine. Offer people a choice, a funky one for people who care about trends and a normal one for conservative buyers. They could have captured both markets that way.
Did that quirky design of the Reva E2O work for it or against it?
31 December 2024 10:36
I loved the design! It was futuristic and a statement. The issue was that it was expensive, but small, and that confused people. Perhaps people would have accepted the small size more easily if it had been priced lower.
Does the Reva E2O need better government support and incentives to succeed?
31 December 2024 10:36
Absolutely! Take a look at how EVs are booming now with FAME II subsidies. The E2O could have been way more affordable, if it had gotten the same support. Reva was not supported by the government to play the ball.
Does the Reva E2O need better government support and incentives to succeed?
31 December 2024 10:36
Government support would have had its place, but it could not have solved all of the problems. Charging infrastructure was non existent, and the range was still too low. Fundamental tech limitations can’t be fixed with any amount of subsidies.
Does the Reva E2O need better government support and incentives to succeed?
31 December 2024 10:36
Strong government support could have created a snowball effect, I think. More sales would mean lower prices, which would stimulate more charging stations, and so reduce range anxiety. It would have started the EV revolution years ago.
Does the Reva E2O need better government support and incentives to succeed?
31 December 2024 10:36
It's not just about money. Mandating charging stations in public places or offering special parking for EVs would have been the government’s job. It’s not just about reducing the price, but also about creating an ecosystem.
Does the Reva E2O need better government support and incentives to succeed?
31 December 2024 10:36
I don't even think it would have worked with support. The Indians are value conscious and the E2O was too compromised compared to petrol cars in the same price bracket. What it needed was better tech, not just a lower price.
Does the Reva E2O need better government support and incentives to succeed?
31 December 2024 10:36
Perhaps government support would have helped it survive longer and given Mahindra time to improve the technology. That was all research and development that went to waste with the sudden demise of the E2O.
Does the Reva E2O need better government support and incentives to succeed?
31 December 2024 10:36
The fact is, government support alone won’t sell a product that no one wants to buy. They made desirable cars, and Tesla succeeded – without initial government support. Regardless of subsidy, the E2O needed to be more desirable.
What role did the Reva E2O play in the development of future EVs in India?
31 December 2024 10:36
The E2O was the Wright brothers' plane, not practical, but it proved the concept. The EVs proved to Indian companies that it was possible to make and sell EVs here. The E2O helped in bringing companies like Tata on board to invest in EV tech.
What role did the Reva E2O play in the development of future EVs in India?
31 December 2024 10:36
I don't believe it had a lot of direct impact. Take Nexon EV or ZS EV, they are a completely different set of beasts. Modern EVs compared to the E2O were so basic that I doubt much was learned technically by manufacturers.
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