DC Eleron SUV

About

The DC Eleron SUV is an open-top, four-seater vehicle that stands out for its futuristic design. Unveiled at the 2014 Auto Expo, it features long lines, curved edges, and overlapping surfaces, giving it a distinctive look. Under the hood, it packs a 2.0-liter turbocharged petrol engine that delivers 265 horsepower and 360Nm of torque, making it a powerful option. The Eleron is all-wheel drive, enhancing its traction and stability. Despite its unique appeal, the practicality of an open-top design in Indias varied climate and road conditions is a significant consideration. The vehicles production was planned with an annual target of 500 units, indicating it is aimed at a niche market of buyers looking for a unique and high-performance SUV.

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Ex-Showroom Price

₹ 35,00,000

* Delhi. May vary.

USER OPINION

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Key Specs

Specifications See full specifications

Top Speed	200
Engine cc (Displacement)	2000 cc
Maximum Power	265 Bhp
Maximum Torque	360 Nm
Ground Clearance	240 mm

DC Eleron SUV: Pros & Cons

Pros

Feature Rich
- Agree
- Disagree
(7 of 7 agree)

Cons

Love It, Hate It Looks
- Agree
- Disagree
(8 of 11 agree)
Underpowered Engine
- Agree
- Disagree
(7 of 9 agree)
High Price
- Agree
- Disagree
(8 of 13 agree)
Doubtful Build Quality
- Agree
- Disagree
(4 of 5 agree)
Limited Sales & Service Outlets
- Agree
- Disagree
(8 of 8 agree)

Our take on this /// Verdict

The DC Eleron SUV, unveiled at the 2014 Auto Expo, is a unique and ambitious project from DC Design. From my perspective, the Elerons design is a mix of futuristic and quirky elements, characterized by long lines, curved edges, and overlapping surfaces. While it may appeal to those looking for something distinctly different, the overall aesthetic may not be to everyones taste. The vehicle is an open-top four-seater, which adds to its novelty but also raises practicality concerns, especially in Indias diverse climate. The performance, however, is impressive with a 2.0-liter turbocharged petrol engine producing 265 horsepower and 360Nm of torque. Despite its promising specs, the Elerons market reception and long-term reliability remain uncertain, making it a risky but intriguing choice for buyers seeking a statement piece.

Price

The pricing of the DC Eleron SUV in India was not explicitly stated at its unveiling, but given the investment and the niche market it targets, it is likely to be positioned as a premium product. If we consider the pricing strategy of DC Designs other models, such as the Tia which was priced at Rs. 18 lakh, the Eleron could be expected to fall in a similar or slightly higher bracket. Ex-showroom prices might start around Rs. 20-25 lakh, with on-road prices potentially reaching up to Rs. 30 lakh or more, depending on the state and local taxes. This pricing places the Eleron in a competitive segment where buyers will need to weigh the unique design and performance against more conventional and proven SUV options.

Latest Updates

Thursday, 06 February 2014 01:15 PM DC Designs Eleron SUV, unveiled at the 2014 Auto Expo, is a unique open-top four-seater with a 2.0-litre turbo petrol engine producing 265bhp. It features a big aggressive grille, 22-inch wheels, and ventilated disc brakes with ABS and ESP. The interior boasts four individual leather seats and a wood-covered cabin. Priced at Rs 35 lakh, it targets a niche audience. I think the aggressive design and luxurious interior make it a standout, but the price might be a barrier for many buyers.

Thursday, 06 February 2014 05:18 PM The Eleron SUV is characterized by its long lines, curved edges, and overlapping surfaces, giving it a Targa-top sportscar look. It has a seating capacity for four adults and is described as “irrationally dimensioned” with “drop-dead gorgeous” looks. The company invested Rs 50 crore for its production and aims to sell 500 units by 2016. I believe the unique design will attract a specific set of buyers looking for something different.

Thursday, 06 February 2014 04:16 PM DC Design announced plans to start sales of the Eleron SUV in 2016, along with the Tia two-seater sportscar. The company is optimistic about selling 500 units of the Eleron and 1,000 units of the Tia by the end of 2016. This indicates a strong market strategy for their niche products. I think the timing and sales targets are ambitious but could work if the market responds well to these unique vehicles.

Thursday, 06 February 2014 06:59 AM The Eleron SUV is powered by a 2-litre petrol engine, which is quite powerful for its segment. The mid-mounted engine is not a feature of the Eleron, but it does come with advanced braking systems including ventilated disc brakes and ESP. This combination of power and safety features makes it an interesting choice for performance enthusiasts. I believe the performance capabilities of the Eleron could make it a favorite among those who value speed and handling.

Thursday, 06 February 2014 07:55 AM DC Design has invested significantly in the production of the Eleron SUV, with an investment of Rs 50 crore. The company is also setting up a manufacturing unit in Gujarat to increase production capacity. This investment shows their commitment to bringing these unique vehicles to the market. I think this investment will pay off if they can maintain quality and meet their sales targets.

Thursday, 06 February 2014 06:06 AM The Eleron SUVs design is a mix of aggressive and luxurious elements, featuring a big grille and 22-inch wheels with wide tyres. The interior is luxurious with four individual leather seats and a wood-covered cabin. This blend of style and comfort is likely to appeal to buyers looking for a premium and unique driving experience. I believe the design is one of the strongest selling points of the Eleron.

Thursday, 06 February 2014 06:59 PM DC Designs plans for the Eleron SUV include an annual production capacity of 2,000 units from the third quarter of 2014. This production target indicates their confidence in the market demand for such niche vehicles. I think achieving this production target will be crucial for the success of the Eleron.

Thursday, 06 February 2014 02:42 PM The Eleron SUV, along with the Tia, was unveiled by DC Design at the 2014 Auto Expo, with Kareena Kapoor Khan present at the launch. The event highlighted the companys focus on innovative and stylish vehicles. I believe the celebrity presence added to the buzz around these unique cars.

Thursday, 06 February 2014 10:24 AM DC Designs Eleron SUV is priced at Rs 35 lakh, which is on the higher side but reflects the vehicles unique design and luxurious features. The company is targeting a niche market with this pricing strategy. I think the price will be a deciding factor for many potential buyers.

Thursday, 06 February 2014 02:03 PM The Eleron SUV features advanced safety features such as ABS and ESP, which are essential for a vehicle with its performance capabilities. These features ensure a safer driving experience, which is a plus for potential buyers. I believe these safety features are a significant selling point for the Eleron.

Mileage

Wednesday, 20 November 2024 09:57 PM The mileage of the DC Eleron SUV is not explicitly mentioned in the available sources, but given its 2.0-liter turbocharged petrol engine, it is likely to be on the lower side compared to more fuel-efficient options in the market. With an output of 265 horsepower and 360Nm of torque, the Eleron is clearly optimized for performance rather than fuel economy. Buyers concerned about mileage and running costs should expect this vehicle to consume more fuel, potentially in the range of 6-8 kml in city driving and slightly better on highways.

QUICK FACTS & INFORMATION
Car Type	SUV
Fuel Type	Petrol
Top Speed	200
ENGINE & TRANSMISSION
Engine cc (Displacement)	2000 cc
Maximum Power	265 Bhp
Maximum Torque	360 Nm
PERFORMANCE & MILEAGE
0-100 kmph	9 seconds
DIMENSIONS & WEIGHT
Overall Length	5055 mm
Overall Width	1965 mm
Overall Height	1710 mm
Wheelbase	3090 mm
Ground Clearance	240 mm
Turning Radius	6.5 metres
CAPACITY
Seating Capacity	2
Number of Seating Rows	1 Rows
Number of Doors	2 Doors
BRAKES & SUSPENSION
Front Brakes	Disc
Rear Brakes	Disc
WHEELS & TYRES
Front Tyre	22-inch
Rear Tyre	22-inch
Alloy Wheels
COMFORT & CONVENIENCE
Steering Mounted Controls
Rear AC Vents
Remote Fuel Filler
Air Conditioner
Power Steering
Rear Defogger
Rear Washer & Wiper
Rain Sensing Wipers
Power Windows
Remote Boot Release

EXTERIOR FEATURES
Body Coloured Bumpers
Outside Rear-view Mirrors	Yes (Both Side Electric)
Tinted Glass
INTERIOR FEATURES
Sunroof
ACTIVE & PASSIVE SAFETY FEATURES
Airbags
Parking Sensors
BRAKING & TRACTION
Electronic Brake Distribution (EBD)
Anti-lock Braking System (ABS)
Electronic Stability Program (ESP)
Traction Control
LOCKS & SECURITY
Central Locking
INSTRUMENTATION
Trip Distance	2
Tachometer
LIGHTING
Front Fog Lights
Darkness Sensing Headlamps
ORVM Turn Indicators
INFOTAINMENT
Music System
SEATS & UPHOLSTERY
Leather Seats
Rear Centre Armrest	Yes (With Cup Holder)
Driver Seat Adjustment	Yes (Manual)
Key Features of the Car
Summary	DC Eleron SUV is a special limited edition car which was launched in India at Auto Expo. It looks more like a hybrid hatchback with the elegance of an SUV. It has an approx. market price of INR 35 lakhs. DC Eleron SUV is powered by a 624cc engine and runs on a 5 speed manual gearbox. It generates max power and max torque of 265 bhp and 360 nm. The SUV has a claimed top speed of 200 kmph and it is estimated to jump from 0 to 100 kmph in just about 9 seconds. It belongs to the category of heavy duty sturdy cars and has a 2-seater capacity.