Tata Magic IRIS Updates

Thursday, 14 November 2024 07:49 AM The Tata Magic Iris, a small passenger carrier, has been discontinued by Tata Motors. This decision comes as the company focuses on newer models and technologies. I think this move is part of their strategy to adapt to changing market demands and regulatory requirements.

Saturday, 15 August 2015 03:38 PM Tata Motors had launched the Tata Magic IRIS, a four-wheel, 3-4 seater small passenger carrier, as a stylish, safe, and comfortable alternative for last-mile connectivity. It was equipped with a 611cc, water-cooled engine producing 11bhp. The vehicle was priced at Rs 1.95 lakh, ex-Thane, Mumbai.

Saturday, 20 June 2015 12:37 PM The Tata Magic Iris was known for its compact design and ease of maneuverability, making it ideal for urban areas. It featured 12-inch radial tyres and was designed to provide a comfortable ride for its passengers. I believe its compact size was one of its strongest selling points.

Friday, 10 April 2015 10:40 PM Tata Motors highlighted the safety features of the Magic Iris, including a robust build and reliable engine, making it a trusted choice for small passenger transport. The company emphasized its commitment to safety and comfort in all its vehicles.

Wednesday, 25 February 2015 10:36 AM The Magic Iris was part of Tata Motors effort to expand its presence in the small commercial vehicle segment. The launch was seen as a strategic move to capture a larger market share in the last-mile connectivity sector. I think this was a smart move by the company to diversify its offerings.

Thursday, 15 January 2015 12:20 PM The vehicle was praised for its fuel efficiency and low maintenance costs, which were significant factors for its target market. Tata Motors positioned the Magic Iris as an economical and practical solution for small-scale transport needs.

Monday, 15 December 2014 06:43 AM During its launch, Tata Motors emphasized the Magic Iriss ability to navigate through congested city roads, making it an attractive option for urban transport. The company highlighted its ease of handling and parking.

Monday, 20 October 2014 04:49 PM The Magic Iris was available in different variants, including BS-III and BS-IV models, catering to various regulatory and environmental standards across different regions in India. This flexibility helped in its wider acceptance.

Wednesday, 10 September 2014 08:19 PM Tata Motors received positive feedback from customers regarding the comfort and reliability of the Magic Iris. The company continued to improve the model based on customer feedback to enhance user experience. I believe this customer-centric approach helped in building trust.

Friday, 01 August 2014 03:39 PM The launch of the Magic Iris was accompanied by a robust marketing campaign aimed at small business owners and transport operators. Tata Motors aimed to educate potential buyers about the benefits and value of the vehicle.