Maxabout Review

India's Best Selling Small Car

Overview - Maruti Alto is Segment Leader

Maruti Alto is one of the incarnations of the a common platform, designed with the Japanese principles of kei-ji-dosha which strictly decide the dimensions a car must confirm to in order to be called a small car, in japan that is. As a matter of fact, it is the elder brother of the maruti 800. At one point of time, maruti was selling 3 versions of the maruti 800 here - the 800, Alto and the old Zen. All are different generations of same model.

Launched eight years ago, the Alto has displaced the M800 as Maruti's flagship company in the domestic market. Moreover, this model is also exported to other countries including Switzerland, Germany, the Netherlands, Finland, Greece, Austria, Ireland, the UK, France, Italy and Sweden and now it plans to start exporting it to new markets like Denmark, Hungary and Portugal.

So far it has exported nearly 2 lakh Altos. During FY 2007-08, Maruti sold sold 227,170 units in the domestic market. Alto sales have actually picked up very fast over the last 24-30 months. While Maruti only sold around 500,000 units of the Alto within the first six years of the car's launch, it has sold around the same number over the last two years.

Maruti Alto Xplore and Alto K10 Xplore Launched

Maruti Suzuki India has launched special festive editions of Alto and Alto K10. They have been christened as Alto Xplore and Alto K10 Xplore. They come with host of new features like:

- Two-din music system with USB and Bluetooth
- Leather feel seats
- New body graphics/decals
- Body coloured bumpers
- Body coloured ORVMs
- Body coloured door handles
- Sporty roof spoiler
- Stylish door sill guard
- Front power windows
- Mud flap set
- Universal carpet mat
- Car perfume

On the occasion of launch of the limited editions, Mr. Shashank Srivastava, Chief General Manager – Marketing, Maruti Suzuki India, said “Alto has been the favourite hatchback for Indians. With festive season coming up customers look forward for exciting offers. With the introduction of this limited edition we will cater to this need of Alto buyers.”