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Kia is part of Hyundai motors since 2009 and it was the second largest automobile manufacturer in South Korea. The word Kia means ‘to arise to the world from Asia’. It has a huge presence in American, European and South Asian market. Particularly, Kia had exported up to 58% of its production to European countries. Due to recession and sluggish sales, they are eyeing on other growing economies around the world. Presently, it is making a feasibility study in India along with Hyundai to start a plant in or near Chennai. They are expected to make their entry soon. Kia also has manufacturing facilities in South Korea, Vietnam, China and USA, to name a few. They manufacture passenger cars, SUVS, commercial vehicles, electric vehicles and hybrid electric vehicles. It also manufactures defense vehicles for South Korean Army with license from USA. The latest launched Kia model is Kia Rio – sedan and Kia Rio 5 - hatchback is a favorite model among the customers.
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