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Force Motors is one of the prestigious Indian automobile company started in the year 1958. Originally it was known as Firodia Tempo Ltd. With number of Joint Ventures and collaborations, they were manufacturing three wheelers, MUVs, cross country vehicles, LCVs, buses, tractors, commercial vehicles, heavy commercial vehicles and now SUV. It was also manufacturing agriculture equipment in collaboration with foreign partners. They recently launched a SUV named Force Motors One and it is the first to roll out from their company.
They launched a new logo recently specially for the SUV. Force Motors Technology and Power Train is done under the license of Daimler. The UK based company Lotus Engineering as handled the ride and handling department. It will be positioned against Mahindra Scorpio and Tata Safari. As they already a big name in the commercial vehicle division, they are banking on that success to gain success in the new model. Recently it entered into an agreement MAN Nutzfahrzeuge AG – Germany to make heavy trucks. The company also announced that they would be launching yet another SUV and MUV shortly.